AI Automation
B2B SaaS
How Kepler cut lead response time by 65%
Manual lead review slowed sales and caused missed opportunities. We introduced AI scoring to instantly qualify and route high-intent leads.
Client
Kepler
Industry
B2B SaaS
Engagement
9 days
65%
Faster response
43%
Higher conversion
Challenge
Kepler’s inbound volume tripled in a year while the sales team stayed the same size. Leads arrived through four channels, landed in three inboxes, and were assigned by whoever noticed first. Median time to first response had drifted past four hours.
Approach
We consolidated all four channels into a single intake, scored each lead against criteria the sales leads defined themselves, and routed by territory with an explicit fallback when the owner did not acknowledge within thirty minutes.
No new tooling and no change to how the team actually sells — the scoring model runs on the CRM they already had.
Outcome
Median first response landed at eighty minutes within a month and has held there since. The unexpected result was qualitative: the team reported the work felt calmer, because nobody was watching four inboxes any more.
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