Lead Generation
Professional services
How Altura increased qualified leads by 48%
Altura was struggling with low-intent traffic and poor lead quality. We rebuilt the intake flow and scored every inbound against criteria their sales leads defined.
Client
Altura
Industry
Professional services
Engagement
3 weeks
48%
Higher qualified leads
32%
Lower cost per lead
Challenge
Altura was paying for traffic that never became pipeline. Their form captured a name and an email and nothing else, so every enquiry looked identical until a salesperson spent twenty minutes qualifying it by hand.
Approach
We rebuilt the intake to ask three qualifying questions, enriched each submission against firmographic data automatically, and routed only scored leads to the sales queue. Everything below threshold went to a nurture sequence instead of a person.
Outcome
Qualified leads rose 48% against flat spend, and cost per qualified lead fell by a third. The sales team stopped seeing the enquiries that were never going to close.
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