Conversion Optimization
E-commerce
How Novex improved conversion rate by 2.3x
Novex had traffic but lacked conversions. We reworked the journey, automated post-purchase follow-up and closed the loop on abandoned carts.
Client
Novex
Industry
E-commerce
Engagement
6 weeks
2.3x
Conversion rate
41%
Increase in engagement
Challenge
Novex had healthy traffic and a checkout that leaked. Abandoned carts were exported weekly and chased manually, which meant the average follow-up arrived four days after the customer had already bought elsewhere.
Approach
We automated the recovery sequence to trigger within the hour, personalised on what was actually in the cart, and added a post-purchase flow that handled delivery updates and review requests without anyone touching it.
Outcome
Conversion rate improved 2.3x and engagement rose 41%, with no increase in ad spend. Recovery emails now go out in minutes rather than days.
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